For people who want more buyers from social media

Get more people to notice, want and buy what you sell.

Practical guides, workshops and tools for people who want more buyers from social media.

200+ Businesses served across different industries.
GHS 127M+ Revenue generated for businesses through marketing campaigns.
17,321 Real buyer conversations studied from paid social campaigns.

Selling gets easier when people want what you sell badly.

Most people respond to weak sales by posting more, reducing their prices, copying competitors or explaining harder.

That creates more work. It rarely fixes the real problem.

People buy what feels important to them. They buy relief from painful problems. They buy outcomes they want to reach. They buy things they have learned to desire.

Your job is to sell something they already want badly, or make its importance impossible to miss through your message and content.

That is the idea behind everything I build.

Make it wanted badly. Then put it in front of more people every day.

Wanted Badly

Wanted Badly

Make what you sell feel important enough for people to want it badly.

This handles the product, problem, desire, message and content.

Get the Wanted Badly Guide ->

Daily Sales Plan

The Daily Sales Plan

Know what to do every day to get what you sell seen by more people who may want it.

This handles daily content, organic distribution, paid distribution and buyer response.

Build My Daily Sales Plan ->

Start here

Build a Daily Sales Plan for what you sell.

Stop opening social media and wondering what to post.

Decide what you are selling, who needs it, what they need to hear, how they will discover it and how they can respond.

Kwabena Okyire Appianing in a burgundy jacket

I built this from real selling situations.

In 2019, I owed GHS 200,000. I used social media and digital marketing to build a remote agency from my bedroom in Accra.

Since then, I have worked with more than 200 businesses across 23 industries and helped generate over GHS 127 million in revenue.

In 2025, I went back into the market to study why ordinary business owners struggled to get sales from social media. I spent over $5,000 on ads, reached more than 2.8 million people and started 17,321 buyer conversations.

Those conversations became the foundation for Wanted Badly and the Daily Sales Plan.

This is the next chapter. Build ideas that earn attention, create demand and produce sales.

Agency sales dashboard showing GHS 4M in sales
GHS 4M in agency sales from conversation-led marketing.
Meta ads result showing $5,030.24 spent and 17,321 messaging conversations started
$5,030.24 spent, 2.8M+ reach and 17,321 buyer conversations studied.

One million people selling what they know, make or do.

My vision is to help one million business owners, creators, coaches and experts use social media to get noticed, become wanted and build profitable products around what they know, make or do.

Through books, digital products, workshops, events and practical tools, I am building a body of work that makes marketing easier to understand and easier to use.